The following paper identifies the potential of the sustainable development of the textile industry in China. Although the raw materials available in the country have high quality, depletion of resources and global market trends peculiar for 2010-2016 requires the inclination towards other fields. Electronics, the automobile industry, energy potentials, the food industry and other fields are typical for the growing developing country type as China. Newer technologies allow replacing customary fabrics by synthetic cloths. Still, their quality is lower compared to cotton or wool materials received from the regions that grow cotton or breed sheep, such as Brazil, the UK, and Australia. As silk manufacturer, China holds advantages and is able to establish high prices. Yet the limited solvency of the global client impacts the liquidity indices of the production by lessening the demand and making customers purchase cheaper production.
The climatic conditions and availability of plant raw material create possibilities for silk production highly appreciated worldwide alongside with Brazilian and Indian products. Although the country retains the principle of making cheap production of clothing items compared to those produced by developed countries, the possibilities of global development, the growth of GDP index, international business reputation, and the raise of geopolitical its status allow developing textile.
Another factor promoting the development is the sufficient global sales market. The possibilities to export Chinese fabrics due to outsource capabilities and creating e-commerce shops, logistics opportunities, and a proper supply chain can make China a global supplier and a direct seller of high-quality fabrics. The concentration on the textile industry can help to create a new market in the country. Despite the industrial potential, manufacturing of energy resources can bring higher revenues, approval of the textile industry in the country, creation of cheap products. New technologies of creating fabrics can resolve the issue of insufficiency in the economic development and acquire market shares globally.
Textile raw materials and the long history of the industry find their reflection in efficiency and high quality. A lot of customers approve of high quality of the Chinese silk worldwide. Still, the market is growing and the Chinese inability to provide necessary textile items makes the country’s companies to choose easier technologies to manufacture clothes and clothing items. The preceding stage encompassed cloth and fiber sufficient for producing clothes. Thus, the priority of making high quality clothes belongs to the textile industry.
The dynamic growth in the textile industry in China reached its peak in 2007-2011. This period was the example of promoting possibilities necessary to conquer the global market (China Textile Industry Report). Nevertheless, the exceeding market shares of Japan and the USA as textile importers demonstrate insufficient technologies and lack of costs to implement new ideas and launch production. Obsolete technologies and raising indices of overwork of the Chinese textile field employees represent the need to improve the production process and rethink the industrial strategies (Applebaum et al. 709; Chen 195). Numerical data received in 2007-2011 show the growth of the Chinese textile and help make prognoses on the future increase in its market share. Yet, the productivity of the country’s textile production anticipates introducing new technologies applied by global firms. Natural conditions and extensive experience also serve as a foundation of China’s activity at the market.
The extension of the European market enables numerous Chinese textile firms to supply clothing manufacturers and compete with Brazil, India, and Japan. The possibilities of directing the global market to China remain realistic in the preceding and following years of 2014-2020 due to proper cost distribution, enrolment of newer technologies by foreign supply, and initiation of the newest scales of business because the growth of cheap production is a competitive advantage of China, which necessitates raising fiber quality and ensuring proper conditions for improving the performance of textile workers.
The History of Textile Industry in China
The preference of China in producing cloths remains its climatic condition. The plant raw materials sufficient for making natural fibers of cotton or of chemical basis comprise the background for developing marketing tactics. The environmental issues linked to urbanization impacted the field domestically. The external factors linked to the industrial growth showed insufficient market indices necessary to gain high revenue. Growing population and the lack of a demographic policy prevented the country from economic improvements.
The availability of silk production means and proper manufacturing techniques allowed branding the Chinese silk as that of high quality. Y. Xie, and Fan Siyu (829) state that the urbanization growth impacted known from antiquity the mainland Chinese Silk Road. The small urbanization of the East region and decreased population promoted retaining of the natural basis and development of the industry. The possibilities to acquire cotton fibers and mix chemical fibers with natural threads proved to be cheaper. That is why, the Chinese intended to manufacture mixed synthetic and cotton fibers as the costs were lower and the local sales market extended. Nevertheless, positive outcomes of the increasing population turned into the negative consequences of growing urbanization. Water shortage is the negative consequence impacting the ecosystem and the possibility to breed enough silkworms for making fibers. High density in the Eastern regions impacts natural sustainability. Besides, the absence of policies managing the living conditions and infrastructure in China requires deeper scholarly attention.
In spite of hardships linked to high demography, a relevant demographic policy approved its efficiency in lessening the number of population and arranging their living conditions. The reporting of the 2007-2011 textile market in China and worldwide proved its profitability in the field. China became the manufacturer of not only silk but also cotton production and mixed synthetic and cotton textile. High demand for synthetics represents durability and flexibility of the cloth and thus produces higher incomes due to the replacement of non-renewable natural resources. Doubling the chemical fibers production after 2007 is the direct consequence (China Textile Industry Report). In 2006-2011, the reports of the textile industry showed 14% growth rate (China Textile Industry Report). The tendency to increase predetermines the favorable conditions for the increase in production in the country. The natural habitats are favorable for silkworms breeding and their use for making silk threads. Although the Chinese can boast of the silk of the highest quality as they were first to discover the technology of silk production (Xie and Fan 840), India holds a similar position (Chen 196).
Alongside with silk production, China is the manufacturer of cotton-based and cotton fibers, having increased the percent of production in 2011. Synthetic fibers for producing clothes also increase (China Textile Industry Report). Though chemical fibers comprise 15% of all the textile produced in China (Appenidx B), the decrease in cotton production remains obvious. The inability to compete in the international market as well as the lack of the necessary production media requires improvements at the Chinese enterprises. Though the country has natural potential, its textile remains lower in demand.
The growth opportunities and the increase in the variety of the Chinese production remain promising. Still, the competition with developed countries and continental neighbors, among which are Brazil, India, the USA, conditions China to rethink the manufacturing of cheaper and more qualitative product to supply clothing companies and remain sustainable at the market.
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The Possibilities of the Chinese Textile
The Chinese textile potential is rather sustaining. The natural conditions available in the country are favorable for making fibers, cloths, and threads. Although the world community regards the Chinese clothing and textile as of lower quality, cheaper pricing and accessibility of its production remains its competitive advantage in numerous states. By satisfying the needs of its domestic consumers, the country continues exporting the textile production or supplying export companies.
The extension of the Internet market and improvement of logistic possibilities promote the accessibility of the clothing items for global clients. People choose cheaper items as transportation costs remain high. In spite of regarding China as the country paying attention to economic performance in numerous spheres, the private sector and its gradual overcoming of the state enterprises plays the principal role in establishing the Chinese textile (Chen, 195). The increase in private sector separates the business from the state and companies tend to export the product. Still, the Brazilians acquire higher market shares (Tilly et al. 2). Their legislative norms and higher economic level simplify and promote the textile industry. Nevertheless, the partnership with the USA and other Asian countries can promote the increase and development in the textile industry.
When dwelling on the legislation basis concerning the Chinese labor, the laws control the activity of legal workers. Such factors are unfavorable as they promote the establishment of illegal business. Unemployment is another problem concerning not only the textile field but also other industries (Tilly et al. 85). Cheap workforce in China, a retarded transition to capitalistic conceptions of business management, and high population density promote unofficial employment in the country. A lot of workers become legally and socially unprotected. The labor statistics numbers employment of the workers under 16. Such processes, a state of poverty, and the federal incapability to protect its citizens legally undermine the potential if all industries. Such factors explain the inclination of the private sector. Many companies also tend to hire illegal workers to hide their incomes. That is why, the data acquired by sociologists and investigators cannot reflect the economic situation in the textile industry.
Taking into consideration historical conditions, the production variety and possibilities represent both promoting and unfavorable factors for developing the Chinese textile industries. The market conditions and sales possibilities remain promoting as numerous international consumers and neighboring countries need the Chinese production. Lower pricing of the product helps to establish better sales, but can decrease the demand. The improvements are necessary for establishing higher status of the textile industry domestically and worldwide.
Industry Profile and Data Analysis
The consideration of the textile industry concentrates on clothing production, fibers content, cloth production, and thread manufacturing. The overcoming private sector comprises various companies. Although the growth rates were higher in 2006-2011, further development of textile marks the decrease in textile production among producers. Therefore, the vitality and urgency of further improvements and study of the market conditions can impact the field on a microeconomic, i.e. domestic, and macroeconomic, i.e. global scale.
The economic fall of the Chinese production is confirmed numerous studies. Particularly, Russell Flunnery in the analysis of the Chinese production states that since 2013, in spite of prejudices and general observations, private enterprises have continued to grow and have promising chances for sustainable development (Flunnery 1). Numerous companies remain profitable at the market (Focus Technology Co. Ltd.). The pricing suggested by the Chinese textile firms remains affordable for a lot of export end users. Still, personnel wages remain low, and it is the main reason for the underestimation of the Chinese production at the international market (Flunnery 2). Therefore, promoting the development in textile is needed, but it requires proper managing and a human resource policy.
The Chinese textile production will increase its competitiveness and revenue when the personnel receive proper wages. Noticeably, the growth of the world textile production and the textile made in China confirms the data provided by the Forbes magazine (Flunnery 1-2) and reports on the macro- and micro level (Appendices A and B), which demonstrate profound economic potential of the country for making natural textile (Cheng 195).
Taking into account the concentration of the level of clothing development, the Chinese strategy necessitates to center on Italian, French and other European clients as the leading manufacturers of fashionable clothing in the world. The studies of the European market predetermine favorable historical and social conditions for promoting logistics (Bevan 413). The close location of ports in Greece, Italy, Spain, and other European countries makes it a suitable market for the Chinese (Dunford et al. 3). Developing their shipping alongside with textile is vital for growing numerous outsource firms. Suitable supply chain strategies, approval of the Chinese textile manufacturers, and the global textile suppliers need growing logistics. The development of transport is vital for numerous Chinese companies.
The extending popularity of e-commerce is promoting the increase of production in electronics and clothing as such items enjoy the highest demand among clients of different age sand social backgrounds. The solvency of global clients and European consumers as well as data collection of the incomes and pricing of the European clothing can imply further demand for the Chinese textile and ready-made clothes and its competitiveness with the European clothing.
Study of the Data Sheet
The data concerning the Chinese textile cover numerous marketing indices and discloses the possibilities of further improvements. The promotion of environmental issues and relatively limited impact of the industry on the environment is sufficient for the study concerning the Chinese textile industry as scholars present the interconnection of the environment, working conditions, and incomes of the population engaged in the textile sphere. The complex approach to the data analysis will also comprise the legislative basis of the Chinese government in the textile sphere and help to discover positive and negative factors under which the field functions.
When considering the conditions of textile makers, K. M. Applebaum, R. M. Ray and other scholars distinguish lipopolysaccharide as endotoxin found in organic materials, peculiarly cotton dust. The results confirm that such substances and its inhalation lead to lessening lung cancer (Applebaum et al. 1). The results of the investigation of the conditions women work in at Shanghai textile enterprises as well as the time of their work and their smoking habits confirm that endotoxin shows a positive dynamics in reducing lung cancer, which is demonstrates in
Table 1. Overall association between endotoxin and lung cancer incidences in the Shanghai female textile workers study (Applebaum et al. 4).
*Out of a total of 1 656 830 person-months.
†Controls for smoking and age at baseline.
‡Controls for smoking and age at baseline and time since hire.
Taking into account the data provided by Table 1, the favorable conditions of the natural textile production promote healthcare in China and can promote the ideas of developing eco-friendly technologies and the enterprises working with chemical materials. Creation of ventilation systems that spread endotoxin as a cotton sub product can be efficient in reducing the risks of breathing difficulties at the enterprises that produce synthetic or chemical fibers. Allergic reactions also matter in manufacturing wool, viscose, or stretch fibers, which are popular with the youth. Warm viscose fibers and the ability of the cloth to stretch are also vital for quality indices. That is why, managers are to investigate the working conditions and the ways of their improvement and optimization.
Recycling issues and environmental pollution directly concern the Chinese textile industry. As China is a developing country (Jiang, Folmer, and Bu 1; Tilly et al. 154), its textile field deals with the harmful impact on the environment. Peculiarly, Ali, Arshad, M. Waseem Yousaf, and M. Maqbol Sadiq Awan remark that dyes and chemicals promote pollution (15). Yet, their impact is less harmful compared to fertilizers, producing nitrogen and carbon substances.
The question of environmental protection in the country is also a burning issue because of high energy consumption. As the studies claim, its impact on the textile sphere is obvious since the production of cloths requires working equipment and enrollment of numerous personnel able to thread and sew. Taking into account the insufficiency of the technical progress and lack of new technologies directed at saving energy, such enterprises disregard the efficient use of energy. Higher population density also matters in this issue. Urbanized regions suffer from pollution and have higher indices of general development in various industries. Optimization of energy consumption and creation of the basis for health protection are essential for manufacturers of chemical production and cotton making companies.
Reduction of general needs in energy is inapplicable and unresolved issue for China. Textile manufacturers may help to resolve the problem by creating their sub product, the cotton dust, and adding it to the ventilation systems to prevent risks of lung problems. The reduced amount produces chemical fibers (Appendix B), which confirms the harmful impact on the environment. The conflict of interests concerning the cotton cloth production and high energy consumption is inevitable. Managing together the lack of costs for energy resources, the import of which is more than 60%, decreases the overall economic efficiency of many industrial fields in China.
The argument supporting the reduced environmental harm of chemicals by textile enterprises compared to the growing need in energy consumption in China exemplifies environmental degradation. Having become the largest energy consumer in the world, the country achieved 22.4% of global primary energy consumption (Jiang et al. 2). For this purpose, the country increased its amount of imported oil to 70%. High energy expenses weakened the Chinese economy and influenced the living standards of the population. The lacking interaction between output and environmental efficiency required a deeper analysis of 137 small and medium-sized textile firms in China’s Jiangsu Province in 2009. Such a sufficient basis represents favorable conditions for developing the textile industry.
Peculiarly, Jiangsu province is known as one of the most developed provinces. The regional outcomes remain promising for a high level of development. Although such indices object the quotes of Weiqiao Textile Co Ltd in Shandong province, the potential of Jiangsu Province remains profound. The Gross Provincial Product (GPP) in the region has been growing from 25 billion Yuan in 1978 to 4911 billion Yuan in 2011, with an average annual nominal growth rate of 17.4% and a real annual growth rate of 12.3% (Jiang et al. 4).
The inequality in the textile production in China and the divergent data on different regions demonstrate the lack of a federal regulation policy that can promote the growth of the textile potential. The concentration on energy industries and the lack of understanding of the market trends show inability of the Chinese officials to maintain a favorable internal economic policy. Still, the growth of private enterprises increases, taking into account the promising perspectives of other industries, peculiarly software production and global extension of the Internet market (Dunford et al. 6 ).
When analyzing the conditions of competitiveness and trade, the natural production supply is influential among global enterprises. Manufacturers value natural production and cheaper raw materials. Such advantages are available in China, thus the country is able to attract clients from other developed countries and attain foreign partnership. It is possible to lower costs by foreign direct investments. The scheme of the needs and activity of the international trade is noticeable in the following Figure 1.
Figure 1. Geography, cumulative causation trade, and international payments (Dunford et al. 4).
The necessity to speculate requires more attention, which exemplifies lower rates at the stock exchange market received from Welqiao Textile Co Ltd (Appendix C). The former analytics shown in previous years represented the Chinese clothing as the cheapest products. Nevertheless, the growing needs of higher quality demand improvements. The pricing on shirts in different countries demonstrate the Chinese market position.
Figure 2. The cost of a shirt by the country of manufacturer in 2000 (Dunford et al. 5).
As seen from the Figure, the leading manufacturers selling the most expensive products were France, Turkey, Portugal, and Thailand. Although the market situation changed after 2008 and 2013 due to the crisis and growing energy needs, the Chinese production remains unchangeable in prices. Relative reduction and a lower geopolitical status of the country remained underestimated by stakeholders and investors. Yet, the latest growth tendencies can promote further growth of the country.
Having analyzed the data on the textile industry, the fact remains undeniable that other fields influence the development rates. The Chinese are dependent on energy resource import and have to adapt to more powerful international partners. The ability to compete at the global market remains insufficient for acquiring higher incomes. Still, the sales market in Europe can promote an environment for enriching the country’s textile enterprises. A more detailed analysis of the market environment can represent the strategies for a further regional development of textile manufacturers and increase the market share of the country globally. The impact of legislative norms will matter and foster a further industrial development.
The Chinese Labor Legislation Issues
The legislative norms of the Chinese government require improvements in exercising the financial policy. Numerous fields tend to move their activity from the state or federal enterprising to private entrepreneurship. The low level of state control is an unfavorable factor that reflects the prevailing private organizations at the domestic textile market. Although the natural conditions and a sustainable basis helps textile companies produce qualitative materials and satisfy local clients, acquisition of higher incomes necessitates stronger inclination to export. The lack of legal protection forces entrepreneurs to avoid contracting and employ illegal workers. Still, there is a need to carry out a deeper analysis of labor laws in China and their impact on the textile field.
The labor legislation in China is typical for developing countries. In the analysis of global textile manufacturers, Tilly and his colleagues dwell on the legal norms regulating the employment. All-China Federation of Trade Unions (ACFTU) is the organization linked to the Communist party (77). The inclination to the obsolete understanding of the communist regime to avoid capitalism and international partnership was reflected on the Chinese economy and forced Taiwan, Hong Kong, and Singapore to arrange separate states with their own power. In the mainland China, ACFTU consisted of entrepreneurs that used the state power for their business interests. That is why, each province approved its legislation concentrating on the textile firms in the region. “The Methods for Enforcing the Trade Union Law” approved in 2007 promoted such a policy and some laws contradicted the actual policy implied by ACFTU.
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The undeveloped basis of the Chinese labor legislation promoted the transition of state enterprises to the private sector. The dedication to following global tendencies conditioned the growth in industrial and textile spheres in 2013-2016. The prognoses of the analysts became obvious due to the capability of the Chinese to understand and solve the vulnerable issues linked to low competitiveness. The further study will provide a market analysis and show the position of China in the global textile sphere.
Review of the Textile Market
The study of the market encompasses the regional conditions of the Chinese textile industry and the market specification of the Chinese textile and its ability to acquire a higher position at the market. The positive side of the development of the Chinese market enhances the sustainability of the textile market due to the demand for cheap products.
The analysts count numerous manufacturers of textile worldwide. The principal competitors of the country remain Brazil. The higher level of its development and an improved market policy are promoting the growth of its textile production. Natural favorable conditions for growing cotton add to a higher quality due to increased demands for cotton rather than silk. As silk is more expensive compared to cotton, Brazilians also use its own textile for, for example, football uniforms. Branding of the country’s cotton at the international market reflects the strong loyalty of its consumers and their preferences in choosing Brazilian products. Yet, due to the availability of its market, China is also a suitable exporter of textile items to Europe due to its geographical position.
The Advantages of China’s Textile
The scales of production in different provinces in China reflect various production conditions at the legislative and market levels of the provinces. The absence of the exact definition of the company’s production scale means that a lot of companies are regarded as middle-scale producers (Tilly et al. 86). The detailed characteristic of the indices reflects the following table.
Table 2. Economic indicators of apparel enterprises according to the designated size in Shanghai, Zhejiang, and Jiangsu Provinces and the Yangtze River Delta (Tilly et al. 87)
Though the data concerning Jiangsu province constituted 14.78% of the yearly garment production, being the second after Guangdong that had 20.10% of clothing production during 2012 (Tilly et al. 83), the highest results belonged to Shanghai province. Sustaining urbanization and a developed market conjuncture are promoting the textile industry. As the country’s regions are higher in population density, the possibilities for sales and revenues are more favorable.
Compared to the prior falls represented in the data of 2006-2011 (Appendices A, B, C), the present-day indices have been increasing since 2012 (Tilly et al. 83-86). The market share of China is growing in the textile industry. Its vitality as an exporter of cheap cloths and fibers to Europe, the USA, and Brazil is increasing. Therefore, the present conditions incite the country to provide better conditions for its workers and enable private entrepreneurs in all provinces to manufacture both clothing for the domestic market and cloths for export. Still, the country lacks appropriate legislation that can protect its workers, particularly those working in the textile industry as it remains demanding for the regions with the highest population density, peculiarly Shanghai. Since the country is attractive for tourism, numerous visitors often choose to purchase clothing when they travel. In this situation, retail sales can be helpful as customers can actually see and touch the cloths and test its quality. There is also a need to provide employment and contracting for legal workers and a general transit to establish a legal basis for all workers regardless of their nationality. Legal protection for employees could position the Chinese employment at a better place and help to enroll its numerous citizens to working there. This could also decrease emigration to developed countries of Europe and the USA. Still, a lot of women have legal protection when they choose to take a maternity leave (Tilly et al. 86).
The legal basis available in China has an advantageous side alongside with numerous drawbacks. In fact, the creation of trade unions to protect the interests of the workers could promote democracy and a real shift of legal measurements to the responsibility of employers. The task of the latter should be to provide proper conditions, which could not be a problem for companies with high revenues. Using the Japanese experience of rapid growth and their collaboration and workability, the reward and motivation became obvious.
Dwelling on the peculiarities of network marketing, Zhao and Zhou (147) analyze its advantageous and disadvantageous and agree that simplifying of the general market growth is more promoting in urbanized regions, like Shanghai. Reduction of operation costs, expansion of clothing displays, promotion of sales and meeting consumers’ personalized needs are vital in the textile and clothing industries within the country. Yet, the decline in the textile and clothing industries is more drastic due to logistics problems. Proper arrangement of of logistics could eradicate customer dissatisfaction and ease the accessibility of the goods in delivery to customers (Zhao and Zhou 148-149). The problem appears because of the inability to touch fiber and check its quality, which makes it difficult to satisfying the needs of customers. Still, such factor may generate increased sales by paying more attention to the clothes design.
The domestic Chinese market provides wide possibilities for the development. The country has profound potential for growing the textile and clothing production. The difficulties in delivering items and the problems with quality identifications do not hinder but promote ideas for better consumer satisfaction and increased competitiveness.
The Principal International Competitors
As it has been mentioned, the Brazilian markets of the garment industry comprise the highest positions at the global market. Still, the greater market share of China in the global import and its market remains lower. The Brazilians initiated their textile industry at the end of the 20th century and expanded worldwide in the 21st. It higher geopolitical status promotes the development of the textile industry. As the country’s industrial potential grew, it has less inclination to textile. The world choice concentrated on the Chinese production. The USA, India, and African countries also manufacture textile. Still, the inclination to industrial fields lessened the focus on the textile production as it was less beneficial for GDP. In their turn, developing countries tend to improve their textile field to acquire foreign partnership with developed countries.
Better contracting and a considerable degree of legal protection are typical for Brazil (Tilly et al. 8). The attempts of the country to expand necessitated the reduction of prices to compete with the Chinese that started to occupy the Brazilian market. Larger global commodities promoted the Brazilian labor market and extended the possibilities of its textile sector. Thus, implying the legal limitations on trade became the direct consequence of the governmental policy.
Unlike Brazil, African countries, which were poorer and less developed, also lacked sufficient legal protection of their workers. Though the natural resources of numerous regions in Africa are favorable for manufacturing textile, high exploitation and insufficiency of working conditions lower the continent’s status at the market. Thus, the possibilities of market transition to China remain valid and workable.
India, having large scales of production in the textile field, has similar climatic conditions. Still, the country has different economic levels in different field and lacks the legislation that can adequately protect its workers. Production of medications and tourism are the leading and most lucrative spheres of the country. Besides, the Chinese import is expensive, so the use of domestic raw materials and textile is inevitable. The cooperation strategies can be successful due to their close location and additional possibilities to exercise product exchanges at affordable pricing. Such cooperation could increase the Chinese potential and promote higher sales for India.
Japan as a developing country is also a competitor of China. Although the country deals more with electronics and enjoys a higher demand on automobile products, it makes textile of high quality (Zhao and Zhou 150). Its citizens are frequent clients able to purchase different items via the Internet. Still, the country is more inclined to purchase the domestic production and establish cooperation to generate incomes in various spheres. The textile industry remains unperformed as higher costs mean a better developed industry, among which is electronics.
The American cooperation with Asian countries remains active as well. A lot of Americans choose China as the producer of cheap products and purchase items there via e-commerce shops (Zhao and Zhou 151). The international protection of America and its cooperation with Asian Tigers is the challenge for the Chinese business because of the higher economic status of the Taiwan, Hong Kong, South Korea, and Singapore. The acquisition of a higher level of services and quality is sufficient for becoming the American client. Suitable technologies and offer of similar quality items at lower prices could attract the USA and promote sales for the country in the mainland China. The country should urgently apply the lessons of capitalistic conceptions of business managing.
The Chinese market potential remains competitive at the global market. Acquisition of a larger market share in further years belongs to promising and workable strategies. The positive changes in the textile sphere can promote new legislation establishing the international partnership and satisfying the domestic industry.
Results and Discussion
Marketing possibilities for the Chinese textile remain fairly promising in the global sphere. Arranging the supply to Brazil, the USA, and Europe proves to be an efficient direction if the Chinese sales bring higher revenues. The Chinese textile is capable of growing and increasing in scales. The provincial potential on the local level remains strong. However, the lack of legislative norms and a well-arranged system of legal procedures and an established workable system of protective measurements for employees is still the issue to resolve.
Successful management of the global market and the shift of the international market to China can be a workable and remarkable economic phenomenon. As the country is a supplier of textile production for numerous developed countries, which are the global leaders in fashion, the perspective of maintaining quality and technological know-how is a valid concern for the Chinese private companies. The enterprises in different provinces with unequal level of urbanization have different sales and incomes. Arranging business closer to higher dense population regions can be beneficial, but it is likely to create a fierce competition. That is why, logistic improvements are vital to eradicate the problem of the distant location of the actual sales market. Reduction of operating costs and establishment of optimized and efficient technology of producing cotton, cotton-mixed, and chemical fibers, depending on the needs of end users, should be the central factors determining the marketing policy for different entrepreneurs.
Establishment of higher technologies for acquiring clients with higher solvency could help to achieve foreign direct investments. Europe has proved itself to be a profitable end user of the Chinese materials for making fashionable clothing. The same perspective with regard to a higher competition is possible for the USA.
Increased GDP due to the higher role of the textile industry in the Chinese economy can become a great perspective for establishing international cooperation for producing clothes. Although such projects are costly, foreign direct investments thanks to high reputation of Chinese products worldwide can attract potential stakeholders.
Conclusions and Recommendations
The possibilities of the global shift of the Chinese textile production and the concentration of textile and clothing market in China remain a promising perspective for the country. The increasing role of the Chinese industry at the local, regional, and international level supports the prognoses of the analysts. Low pricing and the capability to provide chemical and cotton fibers of higher quality distinguish the Chinese products in the clothing and textile industries as they are improving each year.
Shanghai, Guangdong, and Jiangsu are the regions with the highest level of development in the field. The indices represented in the diagrams and the provided data rank China as the future global manufacturer of textile production. Alongside with Turkey, Italy, and France garment and fashion makers can apply Chinese cloths. International trade contracts with Europe are also promoting the development of China as a textile leader.
The global market in the textile sphere is rather competitive. Although the countries with higher living standards demonstrate inclinations to the heavy industry complex, the textile industry remains vital. The domestic clothing production in Brazil and African countries will be overwhelming due to the legislative norms protecting the national manufacturer. The lack of labor legislation in China and its growth to a developed country requires reconsidering the existing laws and promoting the state assistance in uniting all industries under one universal jurisdiction to ensure constant long-term growth.